Selected posts

Start-ups and Software

Start-ups and Software Posts

First App Costs

Start-ups and Software

What a First App Costs in the UAE (and How to Keep Version One Small)

What pushes the price of a first app up or down in the UAE, what to expect after launch, and how a small first version keeps the budget under control.

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Outgrown Your Spreadsheets

Start-ups and Software

Have You Outgrown Your Spreadsheets? Seven Signs It’s Time for Real Software

Seven warning signs that a spreadsheet has become a business risk, and a calm way to decide whether to tidy it up, scope a replacement or leave it alone.

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How to Scope an MVP

Start-ups and Software

How to Scope an MVP Without Overbuilding

A practical way to decide what goes into the first version of your app, what waits, and how to avoid the 'just one more feature' trap. Free call, then scope.

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Using AI in Software Development

Start-ups and Software

Using AI in Software Development: What It Speeds Up, and What It Doesn’t

Where AI genuinely helps when building software, where it does not, what the research says and what it means for the price and timeline of your project.

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Discovery Sprint

Start-ups and Software

What a Discovery Sprint Is, and Why It Saves You Money

A discovery sprint is a week of planning before the build. See what you get, what it costs, when it pays for itself and when you can skip it.

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